A lot can happen in seven years. But in Riverdale, the more things change, the more they stay exactly the same.

Jughead

Jughead: Oh geez, I know where this is going…
Archie: The best counterattack is not to fight fire with fire, but to fight fire with a fire department!

Jughead: I saw you're looking for a new waiter. I’m definitely interested.
Tabitha: Thanks, but this definitely isn’t the right job for you.
Jughead: You don’t even know me.
Tabitha: Also, you can’t just sit here all day using my internet. You have to actually order food, not just coffee, and then you have to pay for said food. My grandfather did things his way and I do them mine. And the first rule of MY diner is no running tabs.

Jughead: It’s getting pretty full in there.
[Jughead pulls off his beanie and throws it into the time capsule]
Cheryl: Finally.

Archie: Later, bro.
[Archie offers his hand]
Jughead: Don’t “bro” me.
[The pair hug]

Why does every one of our dances turn into a Jamie Lee Curtis movie?!

Jughead

Archie: Is he okay? Is he alive?
Veronica: No, he’s not. He’s dead.
Jughead: R.I.P. Mr. Honey.

Cheryl: Poor Ms. Bell, you’ve fallen under the monster’s spell.
Ms. Bell: Do any of you have any idea what that man has done for this school? This year alone, he personally arranged for six low-income students to go to colleges on full scholarships.
Jughead: Wait, really?
Ms. Bell: Also, this year’s average GPA is higher than it’s been in decades, and more seniors will be going to college since 1956. Oh, and of course, no students have died under his watch.

Betty: You’re a copycat, Mr. Honey, and not a very good one. Using the Voyeur’s M.O. to ramp up your personal feud against me and my friends…
Mr. Honey: Feud? I’ve been trying to protect you.
Jughead: The only person we need protection from is you, Mr. Honey. You’re deranged.
Mr. Honey: I was trying to help you. To prepare you for a life outside of Riverdale.

Betty: Does this band have a name?
Archie: It’s … The Archies,
Jughead: What? Was the Me, Me, Mes taken?!
Archie: We can change the name.
Veronica: No! The Archies … I like it.

Betty: The sequence holds true for every ghostwriter who proceeded them. It’s actually incredibly simple.
Jughead: Which brings us to a couple of months ago when I was awarded the contract. Why? To put a target on my back. Probably because I was already circling the truth, so he gave you guys a new challenge: to commit the perfect murder against me and be awarded the contract.
Betty: So, the million-dollar question is, “Who was going to kill Jughead and how?”

Mr. DuPont: Well, Mr. Jones…
Jughead: Shut up!
[The room silences]
Jughead: Mr. DuPont, as they say in Lord of the Flies, “I have the conch.”

Cole Sprouse Quotes

Veronica: What's happening out there? Do we know? Is it about me?
Jughead: I have a strong inkling, and no. Also, I'd let it go.
Veronica: Yes, but you're you and I'm me. You do you, girl. I'll be back.
[She leaves]
Kevin: What was it like before she got here? I honestly cannot remember.

Our story is about a town; a small town and the people who live in the town. From a distance, it presents itself like so many other small towns all over the world...safe, decent, innocent. Get closer though and you start seeing the shadows underneath. The name of our town is "Riverdale".

Jughead