Veronica: I’ve got a job for you, Jones. I want you to find out who shot my father.
[Veronica drops a wad of cash. Jughead looks through it]
Veronica: You’ll get the other half when you give me their name.
Jughead: This is a big job. Look, half the people in this town want to see your old man kick the maple bucket. No offense.
Veronica: None taken. I’ll give you your first suspect: my mother.

Jughead: No rest for the wicked.
Betty: Not in a wicked town.

Jughead: Dad?
FP: “Sheriff Jones” now, boy. Listen up! You’re looking at the new law in Riverdale.
[The Southside Serpents cheer]

FP: We all thought you were dead, Tall Boy. Where were you hiding?
Tall Boy: A small town called, “Athens.” I gotta say, it’s good to be back. And Alice Cooper, she was looking extra sweet the night me and my boys broke into her house to scare the c*** out of her and her b**** daughter. That was fun.
[Jughead punches him]
Jughead: Alright, let’s cut to the chase. We know you’re working for Hiram. You’ve been dressing up in that little costume, have his mask on. Now you [Jughead pushes his finger to Tall Boy’s head] are gonna help us take him down.
Tall Boy: You know what else was fun? Carving that simpleton Joaquin’s forehead after I killed him.

Jughead: Was it a quest from her master? Is Hiram more than the “Man in Black,” is he the Gargoyle King?
Gladys: You are so caught up in this damn game, you can’t see three feet in front of you. The big prize isn’t Archie’s head ... it is Riverdale, Jug. If you had your wits about you, you would realize that Hiram chased you out of town just to get you off the chessboard, so you were as far away from Riverdale when he made his big play.
Jughead: So, it’s not about ascending to the kingdom, it’s about claiming the kingdom.

Gladys: Oh, I recognize that rooster top. Archie Andrews!
[Gladys hugs Archie]
Gladys: Gosh, you sure grew up!
[She stares at them and smile]
Gladys: Ohhhh! So, you two finally got together, huh? I always knew there was something going on between you.
Jughead: Uh, no, we’re not together “together.” We’re just on the road together.
Archie: Yeah, like a bromance.

Archie: Look, Jug, maybe you should go back?
[Jughead gives Archie a surprised look]
Archie: I’m fine. Really, dude, I’m going to be fine.
Jughead: Archie, no offense but Betty took down a serial killer last year. You can’t go for five minutes without being kidnapped or getting the c*** kicked out of you. And that was before you were marked for death by Hiram Lodge.

Joaquin: From the moment he was locked up, he was already marked.
Jughead: Marked with what?
[Jughead draws a symbol on his palm]
Jughead: This symbol? The warden branded on Archie’s hip … what does it mean?
Joaquin: No…
Jughead: Pick him up!
[Sweet Pea and Fangs lift up Joaquin to the tree]
Joaquin: Sacrifice. It means … it meant that Archie had to die. I’m sorry, Jug, I know he was your pal.
Jughead: Oh, Archie is alive, Joaquin.
Joaquin: Then it won’t be for long.

Jughead: You’re not seeing the big picture. “Eldirvare,” the realm of Gryphons and Gargoyles, is an anagram for “Riverdale.” The whole game is an analog for Riverdale. The game only exists in Riverdale, that’s why we couldn’t find it on the web.
Betty: Okay, well, that’s a weird coincidence.
Jughead: It’s not a coincidence, it’s all connected. It’s all one big narrative that’s still being written and played.
Betty: Okay, you need to calm down, Jug. Who’s telling you this?
Jughead: The game.

Hiram: Veronica, what do you think you’re doing here?
Veronica: I could ask you the same, Daddy. But I bet my answer is better than yours.
Hiram: Whatever scheme you’ve cooked up ends now.
Veronica: Sorry, Daddykins, this is gonna hurt you more than it’s gonna hurt me.
[Veronica stomps on his foot with her heel, the scene shifts to the bunker]
Jughead: Well played! You’ve impaled the dragon with your concealed weapon.

Penelope: I’ve heard of this game before. We shouldn’t play it; it doesn’t belong to us anyway.
[FP takes the game from her]
FP: “Gryphons and Gargoyles.” I thought this was an urban legend.
Fred: I heard some kids have been playing it at Seaside.
Hermione: I heard one of them had a heartache and died.
[Betty takes the game from FP]
Alice: In that case, we definitely have to play it. Right?

Betty: Jug, what are you doing?
Jughead: Betty, it’s all making sense. All of this is becoming clear. The game … the Gargoyle King. I’m on Level 3, and it’s only a matter of time before I ascend. And I get to beat him!

Cole Sprouse Quotes

Betty: Why are you getting so upset? It's just a party, Jug.
Jughead: It's not just a party. It's the fact that you don't know, or even care, that this is the last thing I would want. You did this for you to prove something.
Betty: To prove what?
Jughead: You're a great girlfriend? I don't know. Doesn't it ever occur to you how different we are, like on a cellular DNA level? You're a straight-A student, a cheerleader. For God sakes, you're the perfect girl-next-door.
Betty: I hate that word.
Jughead: I'm the damaged, loner outsider from the wrong side of tracks. Betty, come on, who are we kidding?! We're on borrowed time.

Veronica: What's happening out there? Do we know? Is it about me?
Jughead: I have a strong inkling, and no. Also, I'd let it go.
Veronica: Yes, but you're you and I'm me. You do you, girl. I'll be back.
[She leaves]
Kevin: What was it like before she got here? I honestly cannot remember.