Penelope: Good news, Cheryl. After last night I earned nearly enough for that tree and the ludicrous presents you bought for yourself.
Cheryl: Bravo. Never mind the last two weeks I’ve been living in a bordello with a... “woman of the night.”
Penelope: Oh, it’s not that different from when I was younger and I had my pick of gentlemen callers lining up every evening.
Cheryl: Good God! You almost sound proud.
Penelope: You wanted me to get a job, Cheryl, and I did. Providing comfort and companionship to the lonely men of Riverdale.
[She leaves]

Principal Weatherbee: Don’t I make myself clear to you, Mr. Jones? Take off that jacket right now or you’re suspended.
Veronica: Please, Jughead, just take off... [Whisper]
Jughead: Then I guess I’m suspended.
[He walks out of the room]

Chic: You’re my sister?
Betty: Yeah. Yes.
Chic: You’re lucky she wanted to keep you.
Alice: Charles, I...
Chic: It’s Chic! But how would you know that? You know what, forget it. I have a client on the way.
[He turns around and walks away]
Alice: What kind of work do you do?
Chic: Are you for real?! “Fantasy fulfillment.” Now really, I have to go.

Archie: There’s one more thing. If you’ve been following me around for a while, you must know about The Black Hood.
Agent Adams: I do. Nice job.
Archie: In your expert opinion, Agent Adams: Do you think we got the right guy? I haven’t told anyone about this, but I’m not so sure we did.

Jughead: “In unity there is strength.”
FP: Oh God.
Jughead: That’s the sixth law! While you were in jail, I recited that every day. I lived by that. You want to take my jacket? You want to relegate me to “Toys for Tots”? Fine! But I’m still a Serpent, Dad. And this...this life that you wanted to protect me from. I’m proud of this. I’m proud of who I am. You can’t take that away from me.

Hermione: Now you know. You know everything.
Hiram: So miha, what do you think?
Veronica: I’m in, but I have ground rules. Well...one ground rule.
Hiram: By all means...
Veronica: I refuse to do anything illegal.
Hermione: That’s fine, especially since we’re not doing anything illegal either. Let me share two words to live by: “Plausible deniability.”

Penelope: Cheryl Marjorie Blossom! What have you done?!
Cheryl: Isn’t it obvious, Mother? I saved Christmas. Look how happy Nana Rose is.
Penelope: You spoiled wretched little brat. How do you expect to pay for all of this?!
Cheryl: Oh, I was thinking...maybe you could go to Mr. Lodge for a job? Of course, he’d probably ask what skills you have and you’d be forced to admit that only skill you have is being a terrible mother. So I guess you’re gonna have to get creative in the New Year.
[Cheryl leaves]
Nana: You should have drowned them at birth, like a basket of kittens.

Archie: Your instinct about Svenson were right, Ronnie. You thought he was The Black Hood. We could’ve ended it, right there at school where we confronted him. I didn’t see it...I...I...I didn’t see it in his eyes.
Veronica: Forget his eyes. I can’t believe he cut off his own finger.
Betty: The finger of accusation.

Jughead: Wow, Betty...Mrs. Cooper. You look incredible.
Alice: Tell me about it. Unfortunately, I couldn’t convince this one to dress appropriately. Tall Guy, get me...
[She snaps]
Tall Guy: Tequila, straight up, hold the worm.

Veronica: What was he doing here?
Hermione: The shadow of The Black Hood has finally landed on our home. We received a letter.
Veronica: What? What did it say?!
Hiram: The usual, that we’ll be targeted and punished for our sinful ways.
Veronica: Well, don’t let it ruin your day.
Hermione: According to Keller, apparently dozens of other households have received the exact same letter.
Veronica: Well, I don’t know about those other people, but we’re actually sinners.

Archie: Ronnie! What I said it doesn’t matter if you don’t want to say it back to me.
Veronica: But it does, and it should. And, for whatever messed up reason, Archie, whatever deep seeded issues I have, I can’t let myself go there with you. Sorry. I’m so sorry.
[She gets in the car and leaves]

Betty: How many times, Jug? How many times are we gonna push each other away?
[She tears up]
Jughead: Until it sticks. That was my dad’s one chance of going straight and I wrecked it! I’m not going to destroy you too.
Betty: Just tell me what happened, Jug. Jug!
[She whispers]
Betty: Don’t leave, please.
Jughead: Go home.
[He walks away]

The CW Quotes

Veronica: What the hell is a "Sticky Maple"?
Kevin: It's kinda what it sounds like. It's a Riverdale thing.
Veronica: No, Kevin, it's a slut-shaming thing. And I'm neither a slut nor am I going to be shamed by someone named, excuse me, Chuck Clayton! Does he really think he can get away with this? Does he not know who I am?! I will cut the brakes on his supped-up phallic symbol.

Our story is about a town; a small town and the people who live in the town. From a distance, it presents itself like so many other small towns all over the world...safe, decent, innocent. Get closer though and you start seeing the shadows underneath. The name of our town is "Riverdale".

Jughead