Penelope: Good news, Cheryl. After last night I earned nearly enough for that tree and the ludicrous presents you bought for yourself.
Cheryl: Bravo. Never mind the last two weeks I’ve been living in a bordello with a... “woman of the night.”
Penelope: Oh, it’s not that different from when I was younger and I had my pick of gentlemen callers lining up every evening.
Cheryl: Good God! You almost sound proud.
Penelope: You wanted me to get a job, Cheryl, and I did. Providing comfort and companionship to the lonely men of Riverdale.
[She leaves]

Principal Weatherbee: Don’t I make myself clear to you, Mr. Jones? Take off that jacket right now or you’re suspended.
Veronica: Please, Jughead, just take off... [Whisper]
Jughead: Then I guess I’m suspended.
[He walks out of the room]

Chic: You’re my sister?
Betty: Yeah. Yes.
Chic: You’re lucky she wanted to keep you.
Alice: Charles, I...
Chic: It’s Chic! But how would you know that? You know what, forget it. I have a client on the way.
[He turns around and walks away]
Alice: What kind of work do you do?
Chic: Are you for real?! “Fantasy fulfillment.” Now really, I have to go.

Archie: There’s one more thing. If you’ve been following me around for a while, you must know about The Black Hood.
Agent Adams: I do. Nice job.
Archie: In your expert opinion, Agent Adams: Do you think we got the right guy? I haven’t told anyone about this, but I’m not so sure we did.

Jughead: “In unity there is strength.”
FP: Oh God.
Jughead: That’s the sixth law! While you were in jail, I recited that every day. I lived by that. You want to take my jacket? You want to relegate me to “Toys for Tots”? Fine! But I’m still a Serpent, Dad. And this...this life that you wanted to protect me from. I’m proud of this. I’m proud of who I am. You can’t take that away from me.

Hermione: Now you know. You know everything.
Hiram: So miha, what do you think?
Veronica: I’m in, but I have ground rules. ground rule.
Hiram: By all means...
Veronica: I refuse to do anything illegal.
Hermione: That’s fine, especially since we’re not doing anything illegal either. Let me share two words to live by: “Plausible deniability.”

Penelope: Cheryl Marjorie Blossom! What have you done?!
Cheryl: Isn’t it obvious, Mother? I saved Christmas. Look how happy Nana Rose is.
Penelope: You spoiled wretched little brat. How do you expect to pay for all of this?!
Cheryl: Oh, I was thinking...maybe you could go to Mr. Lodge for a job? Of course, he’d probably ask what skills you have and you’d be forced to admit that only skill you have is being a terrible mother. So I guess you’re gonna have to get creative in the New Year.
[Cheryl leaves]
Nana: You should have drowned them at birth, like a basket of kittens.

Archie: Your instinct about Svenson were right, Ronnie. You thought he was The Black Hood. We could’ve ended it, right there at school where we confronted him. I didn’t see it...I...I...I didn’t see it in his eyes.
Veronica: Forget his eyes. I can’t believe he cut off his own finger.
Betty: The finger of accusation.

Jughead: Wow, Betty...Mrs. Cooper. You look incredible.
Alice: Tell me about it. Unfortunately, I couldn’t convince this one to dress appropriately. Tall Guy, get me...
[She snaps]
Tall Guy: Tequila, straight up, hold the worm.

Veronica: What was he doing here?
Hermione: The shadow of The Black Hood has finally landed on our home. We received a letter.
Veronica: What? What did it say?!
Hiram: The usual, that we’ll be targeted and punished for our sinful ways.
Veronica: Well, don’t let it ruin your day.
Hermione: According to Keller, apparently dozens of other households have received the exact same letter.
Veronica: Well, I don’t know about those other people, but we’re actually sinners.

Archie: Ronnie! What I said it doesn’t matter if you don’t want to say it back to me.
Veronica: But it does, and it should. And, for whatever messed up reason, Archie, whatever deep seeded issues I have, I can’t let myself go there with you. Sorry. I’m so sorry.
[She gets in the car and leaves]

Betty: How many times, Jug? How many times are we gonna push each other away?
[She tears up]
Jughead: Until it sticks. That was my dad’s one chance of going straight and I wrecked it! I’m not going to destroy you too.
Betty: Just tell me what happened, Jug. Jug!
[She whispers]
Betty: Don’t leave, please.
Jughead: Go home.
[He walks away]

The CW Quotes

Veronica: What the hell is a "Sticky Maple"?
Kevin: It's kinda what it sounds like. It's a Riverdale thing.
Veronica: No, Kevin, it's a slut-shaming thing. And I'm neither a slut nor am I going to be shamed by someone named, excuse me, Chuck Clayton! Does he really think he can get away with this? Does he not know who I am?! I will cut the brakes on his supped-up phallic symbol.

Our story is about a town; a small town and the people who live in the town. From a distance, it presents itself like so many other small towns all over the, decent, innocent. Get closer though and you start seeing the shadows underneath. The name of our town is "Riverdale".