He tortured and castrated Theon Greyjoy until he convinced him he was the cowering Reek who couldn't remember his own name. His own wife was willing to jump off the roof to get away from him. The only person who seems proud of Ramsay is his father, the rest of us are just horrified every time he’s on the screen.
Tyrion: Let me give you some advice bastard. Never forget what you are. The rest of the world will not. Wear it like armor, and it can never be used to hurt you. Jon: What the hell do you know about being a bastard? Tyrion: All dwarfs are bastards in their father's eyes.