The CW Reveals New Tagline: TV Now!
While TV Fanatic readers duke it out over The CW's top star, that network has announced a re-branding campaign.
In an article that first appeared in the August 3 issue of The Hollywood Reporter, Executive Vice President of Marking and Digital Programs, Rick Haskins, says the network will rollout the "TV Now" campaign in August - plastering it on ads for new shows Arrow, Emily Owens, M.D. and Beauty and the Beast - in an effort to promote The CW's many platforms.
"One of the things that we kept hearing was that this is a generation of people who say, 'I know what I want, when I want it, how I want it, and I want it now,' " Haskins tells the trade. "We wanted this to be emblematic of who we are for them, and we are TV now."
The CW logo will remain, as you can see in the sample Vampire Diaries spot above.
Look for "TV Now" to appear on screen during CW episodes this fall, and for the network to continue to promote its new deals with Netflix and Hulo, along with CWD, its upcoming digital platform that will be part of CWTV.com.
Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.
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Pretty Little Liars
Twisted
August 2nd, 2012 12:12 PM
I admit the CW is making some mistakes, and it will probably be gone, within 5 years, maybe a little less, since Smallville ended, the only show I watch on that channel is Supernatural, the only good show, as long as Supernatural's in the air, I'll watch the channel.
Rank: Guest Star
July 26th, 2012 9:44 AM
I agree with Sa'ad702
I'm not gonna watch any of the CW new shows.
Why invest time in a show that's gonna get cancelled anyway to keep fu**ing 90210?
And anyway, the new shows don't seem all that interesting.
So yeah, CW can implode for all I care.
Rank: Regular Character
July 26th, 2012 12:44 AM
Blegh. The CW lost my respect when they kept 90210 and cancelled The Secret Circle.
They can implode for all I care. Will only watch TVD because its awesome.
Rank: Leading Character
July 25th, 2012 9:06 PM
I like the new CW network runner. He seems to be doing a good job and attempting to fix what the last one broke. So whatever he does to fix the network, such as changing their tagline, I honestly don't care.
Rank: Regular Character
July 25th, 2012 7:50 PM
Wow thats lame
July 25th, 2012 5:27 PM
CW all your shows suck.
July 25th, 2012 3:03 PM
perfect great idea cw promote ur highest rated show dont try promoteing 90210 or gossip girl
July 25th, 2012 1:54 PM
I'm guessing they are going to be stressing their accessiblity from all kinds of platforms, now, especially mobile.
July 25th, 2012 1:25 PM
What was wrong with "TV to Talk About"? That tagline was perfectly fine.