The CW is certainly unafraid from publicizing its shows in a rather risque manner.
Just check out these sex-laden promotional posters for Melrose Place.
But The Beautiful Life is taking it to a whole, new, overt level: the show is simply stripping its stars down to nothing.
In a series of new ads for the series, which focuses on the life of models in New York City, Sara Paxton, Corbin Bleu, Ashley Madekwe and Benjamin Hollingsworth don nothing but their birthday suits:
The Beautiful Life premieres on September 26. It also stars Mischa Barton, but the show was likely afraid that no one would see the ultra-thin star if she also posed naked.