To coax CBS and Procter & Gamble Productions into giving these cuties another on-screen liplock (especially since some primo opportunities were conspicuously dodged in recent weeks).
"Soaps, like all businesses, live and die by consumer response to a product," campaign founder Jerome wrote at AfterElton.com. "And while email complaint letters certainly get noticed, it's the more-grandiose gestures that usually succeed in eliciting a response."
Therefore, Jerome is calling on Luke-Noah (Van Hansis and Jake Silbermann, respectively) supporters to flood CBS Daytime Programs SVP Barbara Bloom with Hershey's Kisses.
"The symbolism," Jerome notes, "is obvious."